Get More Website Conversions

When it comes to online business, conversion rates are the single most important metric for success. They measure how well your site turns traffic into actions like product purchases, newsletter subscriptions, and contact form submissions.

Get More Website Conversions rate is calculated by taking the number of times visitors complete a desired action on your website and dividing it by the total number of visitors over a set time period. The result is a ratio that’s reported as a percentage (e.g., 5% of all visitors who came to your website over the course of one month completed the desired action).

Increased conversions are a major contributor to a healthy and profitable online business. However, getting there isn’t just about trying out a bunch of random tactics or industry best practices. It’s about understanding what keeps your website visitors from converting and how to address their needs to help them do so.

To boost your conversion rate, try using the following nine strategies:

Incentives are a great way to encourage more website visitors to take action on your site. However, the type of incentive you use is key: monetary incentives often work the best (e.g., free shipping), while time-limited offers and scarcity tactics can be effective as well (“Limited stock”, “Last few left”, etc). Also consider implementing alternative login options on your site that allow visitors to use their Google, Facebook, or other account instead of filling out a contact form — it makes them feel like you’re helping them with the process.